In this article, we’re going to explore how content marketing can be a powerful tool for growth in your business. We’ll talk about the best practices for implementing an effective blogging strategy, and how you can set up a successful content plan and calendar that’ll help you stay organized when blogging.
We’ll also give you some tips on how to find success with your blogging efforts by leveraging keyword research, your SMART goals, and blogging content strategy. Finally, we’ll share some secrets behind what makes killer blog posts so engaging! So let’s get started…let’s create a successful blogging strategy together!
What is a Blogging Strategy?
A blog strategy entails the steps you will take to build a profitable and successful blog. It can include:
If you have a blogging strategy in place, then it will be much easier to stay organized and reach your goals.
A major part of your overall strategy is your blogging content strategy. Your blogging content strategy includes the topics and types of posts you will write about.
For example, if your blog is about how to make money online, then a lot of your content should be tutorials or advice on how to make money with affiliate marketing or other ways people can generate an income from home. People like seeing things that pertain specifically to their needs and interests so having all these different kinds of posts are important!
Having this mix along with more general posts about starting a business will help keep readers engaged while providing value. Now let’s look at why you need a blogging strategy in the first place.
Why Do You Need A Blogging Content Strategy?
To start a successful blog, you’ll need to be strategic. Having a blogging strategy can help you stay organized and reach your goals. It will also give you direction, which is especially helpful if you’re just starting out…
Here are six of the most important reasons to create a blog strategy:
It helps with content creation
A good blogging strategy makes it easier for bloggers to create posts on their blog because they already know what kind of topics they need to write about and how often. Plus, it keeps your readers engaged. If people come across your site and see that there’s nothing new in months, then chances are they won’t be coming back anytime soon! Having regular postings gives readers an incentive to check on your blog regularly or subscribe so that every time you publish something; they receive notifications by email or on social media.
It also helps with link building
Link building is an important part of a blogging strategy. When you write a post that other people find interesting or helpful, they might want to share it on their own blog or website which will help drive traffic back to your site! Linking out to others not only benefits them but also yourself as well since the links act like referrals and can increase your search engine rankings for keywords. Having more quality content increases your chances of ranking higher in Google.
It makes you look credible
If all you do is talk about how great everything will be if someone signs up for whatever product you’re promoting, then readers probably won’t trust anything else that comes from you. If however, most articles are full of valuable information based on unbiased facts then they are more likely to put their faith in you.
It makes blogging easier
If you already know what kind of posts your readers want to read and which ones generate the most traffic, then it will be much easier for you to write. All you have to do is come up with ideas for your blog that will help build relationships and provide value.
It helps keep content fresh
If you create a blogging strategy, then it’s easier to stay organized when creating posts. You’ll know what topics are due months in advance so you can write about other things while working on the ones scheduled ahead of time instead of having all your focus be on one post at a time!
It eliminates writer’s block
You can also use a blogging strategy as a way to create content when you don’t have anything else on the docket or if you’re having some kind of writer’s block! Leaving everything up in the air is never good since something always comes up during those times… But with a plan; there really isn’t any reason not to blog at all.
Read More: Top 10 Reasons Why You Should Start A Blog Now
Read More: 8 Reasons You Should NEVER Start a Blog
Now that we’ve gone over why every blogger needs a blogging content strategy, let’s go through how exactly you can create a successful blogging strategy.
Choose your blog’s purpose and objectives
Before anything else, ask yourself these questions:
- What is the main goal of this blog?
- Is the blog for making money?
- Or are you trying to make yourself a reputable figure?
Next, write down the answers and then create SMART goals from your answers. A successful blogging strategy starts with SMART goals, which are then broken up into even smaller milestones. So what are the next steps to take after you have that? It’s time to write down all of your objectives for this blog!
Some examples include:
- Publish one post per month by December 2021.
- Make $20,000 in profit from affiliate marketing sales by 2021.
- Get 200 subscribers on my email list by July 2022.
- Start three new series beginning in September 2018 and publishing two posts each within their respective months until 2022.
Find Your Target Audience
Now that you have your blogging objectives down on paper, it’s time to figure out who will be reading your blog posts. Most people assume starting a blog means they’ll attract everyone and anyone… but the truth is, most blogs get little attention at all!
To stand out from the rest of the crowd, you have to find your target audience or reader persona. Luckily, I‘ve created a full guide on how to find your target audience or reader persona. Feel free to check it out~!
But once you find your target audience, you can then move to the next step and carry out some keywords research. My favorite!
Keyword research is an essential part of blogging. It helps you understand what your target audiences are searching for and how often they search for it.
I absolutely love keyword research because if done well, it can help you attract a lot of targeted visitors to your blog, giving you an edge over your competition. And even though I don’t encourage putting down another online business to make yours look better, if you love a little friendly competition, then this is what you should do.
You won’t know how to do keyword research if you don’t learn the basics first. Which is what I’m here for! So let’s go over some of the best ways on how to write a blog post using your keywords so that when people search they will find it easily…
Know Your Keyword
Before anything else, you need to know exactly what your keyword is! You have your niche and your target audience. Time to tap into that information.
The job of an online business or blogger is to tackle the issues of their target audience. So you’ll need to use the right tools to help you figure out what problems your target audience is having.
Tools that you can use are Answer the Public (my go-to), Google Search Suggestions, and popular forums such as Quora.
You can also do some competitor research to see what blog posts are getting the most traction. Which blog posts are getting the most likes, shares, and comments? Then you use this information to not only guide you in finding a keyword for your blog post but also improve upon it.
After you’ve got the general keywords that you want to target, then you do some deep research. Because a simple one or two SEO keywords isn’t cutting it anymore.
You have to use either free or paid SEO tools to find more keywords that are maybe even better or even related keywords that you can target and drive more organic traffic to your website.
Let’s use this blog as an example. Before writing this post, I did my research. The SEO tools that I mainly used are Moz’s free SEO tool and Ubersuggest paid tool (I prefer Ubersuggest) to find keywords. I was going to target the keyword: blog strategy, but after consulting with these tools; I found out no one is using these keywords. More people are using blogging strategy, blogging content strategy, or blog content strategy.
I can also find other related keywords such as creating a blog strategy that didn’t even show up in the first keywords research I did.
This is why it’s crucial to use free or paid SEO tools if you want to find the most effective keywords.
So take the time to do a thorough analysis of SEO keyword research and learn more about implementing them into your blog posts and improving your blogging strategy (see what I did there).
Once you have fully grasped on-page SEO, make it a habit to add that to your content notes.
Content, Content, Content
We’ve all heard the common expression, Content is King.
That’s because it really is. If you have no content, then what are people going to read? What are they going to share? What are they going to comment on and like?
You can’t have a successful blogging strategy without content. Get it in your head that it just won’t happen. I also want to be clear that creating great, shareable content takes time. You’ll have to hone your skills and put in the time to hit the sweet spot for your targeted readers. Don’t worry, it took me some time to get there, and I’m still learning. It will be hard, especially when you have other responsibilities. But I guarantee you, it’ll be worth it in the end.
Now, let’s see where we’re at. We have your niche; you found your target audience and know everything about them. You’ve got your keywords and know how to use them in a blog post, now what?
Well, now we need to brainstorm some killer ideas that’ll knock their socks off. The four primary keys to creating great content are:
- have a simple point of view,
- stir up your reader’s emotions,
- don’t shy away from controversy and
- be pretty!
There are more, and I’ll teach you all about them in a future post. Stay tuned!
After which, you’ll brainstorm some content or blog post ideas based on who your target audience is and their pain points, the keywords you found, and your overall objectives.
Whether you use your notes app on your phone or computer, a project management tool like ClickUp or Asana or just an old-fashioned pen and paper, write as many blog post ideas as you can think of.
Create 4-5 pillar blog post ideas and see how many cluster blog post ideas you can fit into it.
To make it a little more fun, give your blog posts creative and click-worthy titles. After you complete this process, let’s make a list of your post ideas on the blog content calendar (which will be explained in the next steps).
Create a Content Planner or Schedule
Now we come to the meat of the matter, the crown jewel of the blogging world – your content planner or schedule.
I’ve been blogging for a while now, and I wouldn’t say that I’m an expert or professional blogger by any means (I’m always learning and improving my craft), but I have learned a thing or two about blogging. One of those things is creating a blog content planner and schedule!
Now, whether you’re a seasoned blogger or just starting out, creating a content planner and schedule is one of the most important parts of blogging.
A content calendar can include:
- a list of your pillar and cluster blog posts idea, with headlines and descriptions. You can even include your unique point of view.
- keywords you want to target for each blog post
- Target audience and pain point your tackling for each post
- Resources you’ll use for research
- Content promotion tools like social media and guest posting
- And, of course, the deadline for each post
This is a lot to add to a notes app or write with a pen, that’s why I prefer having a project management tool like ClickUp to have everything in one place.
You can also tweak the above to fit your needs.
When you create a content calendar, it helps you organize all of your ideas and blog posts for the year ahead. I aim to create and schedule posts about 2 weeks ahead, giving me some leeway if some emergency comes up.
Just ensure that you create content consistently. This should be a major part of your blogging strategy. It’s better to create 1-2 posts a week and be consistent than to just create a post once every three months.
Then you can increase and improve upon the quality of your blog content strategy as you go along, such as create infographics to add to your posts.
One last thing… you have to factor content promotion like using social media platforms, into your blogging strategy. One of my favorite quotes, which is a play on the previously mentioned one, is:
Content is King but Promotion is Queen.
What were you planning to do, just create the content and sit with it? I’ve made that mistake before, and I didn’t see any traffic or engagement on my posts.
To avoid my mistakes, add to your content calendar, your content promotion strategy. You’ll thank me later.
Plan for Blog Content Monetization
I mentioned above about adding your content promotion strategy to the blog calendar, but it’s also important that you plan for monetization.
Monetization can come in many forms, and it’s up to you how you want to monetize your blog.
So how do you monetize your blog? There are many ways to do so, including:
- Affiliate marketing
- Sponsored posts on your blog
- Google AdSense ads on your blog pages, or even an entire website for that matter
- Offer services like freelancing and consulting
- Selling digital products
- and so many, many more!
I encourage finding the best content monetization method that fits both you and your reader, mastering it, and then diversifying into other methods.
Take the time to add or create a separate content calendar for each monetization method you use. This way, it’ll be easier to schedule and manage your time better.
Time To Execute
It’s time for you to do something because waiting around isn’t helping anyone. It’s up to you how long the planning stage will be, but I recommend you set aside at least a weekend or two to create your blog content strategy and schedule.
Don’t make the mistake I made and get stuck in analysis paralysis. Just get started.
It’s okay to make mistakes and stumble along the way. Just try to minimize them by doing your research (like you’re doing now) and DON’T invest too much money if you’re not 100% certain.
So, create your blogging strategy and content calendar NOW!