At what point does a blog post become too long? And when is it not long enough? As bloggers, we often face the challenge of trying to find the sweet spot with our content. We want to write enough to provide value and keep our readers engaged, but not so much that they get bored and stop reading. So what is the ideal length for a blog post?
In this blog post, we will explore different ideal lengths for different types of blog posts, and how to determine what is the ideal length for your own blog post.
What is the Ideal Length For A Blog Post?
This question does not have a definitive answer. It depends on a number of factors, such as:
- what type of blog post it is
- what are your goals such as traffic or lead generation
- who is your reader persona
- are you optimizing for SEO
- what is the average length of blog posts in your industry
While there is no one-size-fits-all answer to this question, we can look at some general guidelines to help us determine the ideal length for our blog posts. Let’s first look at what is the ideal blog post length for SEO?
What Is the Ideal Blog Post Length for SEO?
When it comes to SEO, there is no magic number of words that you should aim for. However, countless is that longer blog posts tend to perform better in search results and generate more backlinks.
serpIQ did a study of the top search results and found that the average word count for a first-page result was more than 2000 words with post ranking first being approximately 2,416 words.
This is in line with other studies that have found that longer blog posts tend to rank higher in search results. For example, a study by Brian Dean at Backlinko found that the average word count to generate more backlinks was 2000-3000 words while the average length of a blog post for social shares was 1000-2000.
While there is no guaranteed formula for success, these studies suggest that if you want to improve your SEO efforts, you should aim for long-form content.
What Is Long-Form Content?
As we know, long-form content is key to ranking higher in search results and generating more backlinks. But what exactly is long-form content?
Long-form content is defined as articles that are typically over 1000 words. This type of content goes into more depth than shorter blog posts and provides readers with comprehensive information on a topic.
However, personally long-form content is over 2000 words. At this length, your content would be more than likely to make a splash when it comes to SEO.
What’s more, considering whether to write long-form content can also depend on the type of blog post you are writing.
What Is The Ideal Length For A “How-To” Blog Post?
“How-to” blog posts are a popular type of content as they provide readers with step-by-step instructions on how to do something.
These types of blog posts can be any length, depending on the complexity of the task you are teaching your readers.
For example, if you are teaching your readers how to make a simple dish, a shorter blog post would suffice. However, if you are teaching your readers how to start a blog, you would need a longer blog post to provide all the steps involved.
According to HubSpot, a good rule of thumb is to aim for around 1700-2100 words for a “how-to” blog post. This should be enough to provide sweeping instructions without overwhelming your readers.
However, as with all blog post-length recommendations, this is just a general guideline. You should adjust the length of your “how-to” blog post depending on the complexity of the task you are teaching and the attention span of your target audience.
What Is The Ideal Length For A Listicle?
Listicles are a popular type of blog post as they are easy to read and provide readers with helpful information.
A listicle is a blog post that is written in the form of a list. For example, a listicle on “The Top 15 Best Fantasy Romance Books to Read This Summer” would provide readers with a list of books to read during the summer.
Listicles can be any length, but a good general principle is to aim for around 1000-1500 words. This length ensures that your listicle is easy to read and digest, without being too long.
Plus, according to Backlinko, listicles are the most-shared content type on social media. So if you’re looking to generate more social shares, a listicle is a great option.
What Is The Ideal Length For A Case Study?
Case studies are a type of long-form content that provide readers with in-depth information on a topic.
A case study typically tells the story of how a product or service was used to solve a problem for a client. For example, a case study on how a certain type of software was used to increase productivity in a company.
Case studies can be any length, but they should be long enough to provide readers with a comprehensive understanding of the story.
Aim for around 2000-3000 words for a case study. This length allows you to tell a complete story and provide enough detail for readers to understand the situation.
What Is The Ideal Length For Pillar Pages?
Pillar pages are a type of long-form content that provides an in-depth overview of a topic.
A pillar page is similar to a case study in that it provides a wide overview of a topic. However, unlike a case study, a pillar page does not focus on a specific story.
Instead, a pillar page provides an overview of all the different aspects of a topic. For example, a pillar page on “social media marketing” would provide an overview of all the different types of social media marketing.
A pillar page provides a cluster of related content that is linked together. This type of content is especially helpful for readers who are new to a topic and want to learn more about it.
Pillar pages can be any length, but they should be long enough to provide to capture everything your reader needs to know about the topic.
Hubspot recommends around 4000-5000 words for a pillar page. This length allows you to cover all the different aspects of the topic and provide enough detail for readers.
It may take a while to write a pillar page, but it will be worth it in the end. Pillar pages are a great way to establish your brand as an authority on a topic.
What Is The Ideal Length For A Product Page?
Product pages are a type of long-form content that provides an in-depth overview of a product.
A product page typically includes information on the features, benefits, and price of a product. For example, a product page for a new type of software would include information on how the software works, what it can be used for, and how much it costs.
Product pages can be any length, but they should be long enough to provide all the information a potential customer needs to make a purchase.
Aim for around 1000-2000 words for a product page. This length allows you to provide a complete overview of the product, without being too long.
Traffic Vs. Lead Generation: How Long Should The Blog Post Be?
The funny thing about this is that it doesn’t matter if you want more traffic or to generate more qualified leads, long-form content still takes the cake.
We just need to narrow down the ideal length for a blog post for generating traffic vs generating leads.
As stated before, Backlinko states that to garner more social shares and more traffic, aim for around 1000-1500 words for a listicle. But, if you want to generate more qualified leads, Hubspot recommends writing a blog post that is around 2500 words or more.
The goal of lead generation is to form the opinion that you are an expert in your field by providing valuable content.
The ideal blog post length for lead generation is around 2500 words or more. This length allows you to provide readers with an in-depth understanding of the topic.
How To Decide What Is The Ideal Length For Your Blog Post?
Remember that quality always trumps quantity. It doesn’t matter if you write a long blog post or a short one, as long as it is well-written and provides value to the reader.
That being said, there are a few factors you should consider when deciding on the ideal length for your blog post:
- The type of blog post: As we’ve seen, different types of blog posts have different ideal lengths. Make sure to consider the type of blog post you are writing when deciding on the length.
- Your audience: Who will be reading your blog post? If your target audience is busy professionals, they may not have the time to read a long blog post. In this case, you may want to consider writing a shorter post.
- The purpose of the blog post: What is the goal of the blog post? If you are writing a blog post to generate leads, you will want to write a longer post. However, if you are writing a blog post to increase traffic, a shorter post may be more effective.
- Your competitors’ content: What is the average length of your competitors’ content? If your competitors are writing long-form content and you are writing short posts, you may be at a disadvantage.
- How long is the blog post that is ranking on the first page?: Take a look at the length of the blog post that is ranking on the first page for your target keywords. If it is a long-form post, you may need to write a long post to compete.
- Your bandwidth: How much time do you have to write the blog post? If you don’t have a lot of time, you may need to write a shorter post.
Remember, there is no magic number when it comes to the ideal length for a blog post. The best thing you can do is consider your audience, your goals, and your when deciding on the length of your blog post.
No matter what the purpose of your blog post is, always make sure to provide value to the reader. The ideal length for a blog post is the length that allows you to do that.
What is your ideal blog post length? Let me know in the comments!