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Domain names are a lot like business cards – they’re the first thing people see and they can make or break your company. Just like you wouldn’t give out a business card with typos or incorrect information, you also don’t want to have a domain name that’s confusing, hard to remember, or unprofessional. In this blog post, we’ll discuss what is the domain name system and how to craft the perfect domain name for your blogging or online business using 15 simple tips and tools. Once you have a firm grasp of this, you’ll be able to craft your first-ever registered domain name to perfection!

What is The Domain Name System and How Does It Work?

To fully understand how to craft the perfect domain name, it’s important to first understand what is the domain name system and how it works.

The domain name system (DNS) is the phone book of the internet. It’s a system that turns human-friendly domain names (like example.com) into machine-readable IP addresses (like 93.184.216.34). DNS is what allows us to type in a website’s address and be taken to that site – without DNS, the internet wouldn’t work.

Every domain name has two parts: a top-level domain (TLD) and a second-level domain (SLD). The TLD is the part of the domain that comes after the dot – .com, .net, .org, etc. The SLD is everything that comes before the dot – in example.com, “example” is the SLD. You can think of it like this: TLD = reverse DNS, and SLD = forward DNS.

Most people choose a .com TLD for their website because it’s the most popular and recognizable option – but there are many other options to choose from (.net, .org, .biz, etc and hundreds of new domain extensions like .guru, .photography, and more). You can even create your own TLD!

 

 

15 Tips For Choosing The Perfect Domain Name

If you are establishing a business online, your domain name is your identity – it’s how people will find you and it’s how you’ll build brand awareness. Here are 15 tips to help you choose the perfect custom domain name:

Try to keep it short, sweet, and easy to remember

Keep it simple, stupid! This is a common saying that also applies to choosing a domain name. If your domain name is long and overly complicated, people are going to have a hard time finding you and remembering your website, leading to a decrease in direct web traffic.

The goal is to stick to the recommended max length of a domain which is 6-14 characters. However, a domain name’s maximum length can go up to 253 characters! Just ensure that it is memorable and easy to spell and pronounce.

Make it brandable

Your domain name should be reflective of your brand and what you do. A great way to make your domain name brandable is to create a made-up word. Or you can use a play on words to really capture what your business is all about. Some examples of brandable domain names are Google, Amazon, Skype, and PayPal.

Avoid using hyphens

While it may be tempting to use hyphens in your domain name to make it easier to read, it’s actually not a good idea. Hyphens are often associated with spammy or untrustworthy websites, so you’ll want to avoid using them if possible.

Avoid using numbers

As we mentioned before, you’ll want to avoid using hyphens in your domain name as they can make it look spammy. You’ll also want to avoid using numbers, as people are often unsure of whether to use the numerical version or the spelled-out version of the number.

For example, if your domain is techsupport4you.com, people may not know whether to type in the number 4 or the word ‘for’.

Do your research

Before settling on a domain name, it’s important to do your research and make sure it’s not already being used by someone else. The last thing you want is to find out that your perfect domain name is already taken after you’ve launched your website.

To check if a domain name is available, you can use a WHOIS search tool like WhoisXMLAPI.com. This will allow you to find domain name availability, who owns the domain name and when it expires.

Check the domain name’s history

how to find domain name owners

In addition to checking if the domain name is available, you’ll also want to check its history to see if it’s been used for anything shady in the past. If the domain name has been associated with spam or other illegal activity, it’s best to steer clear.

Again, you can use a tool like WhoisXMLAPI.com to check the history of a domain name and see if it’s been blacklisted by Google or any other major search engines.

Pick a relevant TLD

When choosing a TLD (top-level domain) for your website, it’s important to pick one that is relevant to your business. For example, if you are a non-profit organization, you may want to choose a .org TLD. Or if you are targeting a specific country, you may want to choose a country-specific TLD like .us or .uk.

There are also new generic TLDs (gTLDs) that have been released in recent years, like .blog, .shop, and .app. These can be a great option if you can’t find an available .com domain name that you like.

However, the main goal is to stick with .com as it is the most popular and recognizable TLD.

Use keyword-rich domains

If you are targeting a specific keyword or niche market, you may want to consider using a keyword-rich domain name. For example, if you are a wedding photographer, you may want to use a domain like weddingsbyjane.com.

While keyword-rich domains can be a great way to boost your SEO, you’ll want to avoid going overboard with keywords. Stuffing too many keywords into your domain name will not only make it difficult to remember, but it will also look spammy and less credible to search engines.

Don’t use slang or profanity

When choosing a domain name, you’ll want to avoid using slang or profanity. Not only is it unprofessional, but it could also get you into some legal trouble. This is especially important if you are planning on using your domain name for email or social media.

Availability on social media platforms

Another thing to consider when choosing a domain name is whether the corresponding username is available on popular social media platforms. For example, if you are using your domain name for your email address, you’ll want to make sure the username is available on Gmail.

You can also use a tool like NameChk to check the availability of your username on various social media and website platforms. Then most bloggers and online business owners tend to purchase or register these social media profiles to protect their brand.

Check if the domain name is trademarked

If you are planning on using your domain name for commercial purposes, you’ll want to make sure it’s not already trademarked by another company. Using a trademarked domain name could get you into some legal trouble down the road.

To check if a domain name is trademarked, you can do a trademark search on the government-regulated trademark website for your website.

Try different variations of your domain name until you find one that’s available

If you have a domain name in mind but it’s already taken, don’t give up just yet. There are often many different variations of a domain name that are available.

For example, if you wanted to use the domain name “socialmediamarketingtips.com” but it’s already taken, you could try “socialmediamarketinghacks.com” or “socialmediatips.com”.

You can also use a tool like Bust a Name to generate different variations of your domain name until you find one that’s available.

Avoid Doubled Letters

When choosing a domain name, you’ll want to avoid using doubled letters. For example, madameemoney.com is more susceptible to typos and spelling errors than madamemoney.com. Don’t follow in my footsteps and make the same mistake I did.

Have a long-term business or blogging strategy

When choosing a domain name, you’ll want to make sure it’s something you can see yourself using for the long haul. It’s important to have a long-term business or blogging strategy when it comes to your domain name.

That means avoiding using trend-based keywords or slang in your domain name. Stay away from domain names that may do well today but could become outdated in a few years. Plus, you don’t want to have to go through the hassle of changing your domain name down the road.

Be creative Or Use Domain Name Generators

namecheap-cheap-domain-names

 

If you’re having trouble coming up with a domain name, try using a domain name generator. There are many different domain name generator tools available online.

One of my personal favorites is Namecheap. Namecheap allows you to enter in a few different keywords and then generate different domain name ideas. And you can do this for only $0.99

If you’re looking for something a little more advanced, you can try Domain Wheel. Domain Wheel allows you to enter multiple keywords and then generate different domain name ideas based on those keywords.

Both of these tools are great for coming up with creative domain name ideas. But if these don’t work, an old-fashioned pen and paper and brainstorming sesh can also do the trick.

 

 

Domain Names: Frequently Asked Questions

Domain Name vs Website Address: What’s The Difference?

A domain name is an address that you type into your web browser to get to a website. For example, google.com is the domain name for Google’s website.

A website address, also known as an IP address, is the numerical address of a website. This is what’s used behind the scenes by computers to connect to websites. For example, 74.125.239.237 is the website address for Google Maps.

Is Domain Name and URL the Same Thing?

The domain name and URL are not the same. A domain name is an address that you type into your web browser to get to a website. For example, google.com is the domain name for Google’s website.

A URL (Uniform Resource Locator) is the specific web address of a page or file on the internet. For example, the URL for Google’s home page is google.com.

Can I Use A Domain Name I Already Own As My Website Address?

If you already own a domain name, you can use it as your website address. In order to do this, you’ll need to set up web hosting and point your domain name to that web hosting.

To set up web hosting, you can use a company like Bluehost or HostGator. To point your domain name to your web hosting, you’ll need to change the DNS settings for your domain name. This can be done with the help of your web hosting company.

Is Domain Name a Trademark?

A domain name is not a trademark. A trademark is a specific word, phrase, or symbol that’s used to identify the source of a product or service. For example, the Nike Swoosh is a registered trademark for Nike, Inc.

Can I Register A Domain Name If It’s Already Taken?

If the domain name you want is already taken, you have a few different options. You can try to purchase the domain name from the current owner. You can also try to register a similar domain name. For example, if google.com is taken, you could try registering google.net or google.org.

If all of these options are unavailable, you can try using a different top-level domain extension. For example, instead of google.com, you could try using google.co.uk or google.ca.

Is Domain Name Case Sensitive?

Domain names are not case-sensitive. You can type in the domain name in all caps, lowercase, or any mix of the two and it will still work.

What’s The Max Length Of A Domain Name?

The max length for a domain name is 63 characters. This includes the .com, .net, or .org extension.

Will Changing Domain Name Affect SEO?

Changing your domain name will not affect your SEO. Your website’s rank in Google will be based on the content of your website, not the domain name.

What Happens When Domain Name Expires?

If your domain name expires, the domain name will be released back into the general pool of available domain names. This means that anyone could register the domain name and take your website down. It’s important to renew your domain name before it expires.

Ready To Be United With Your Domain Name?

I hope you enjoy this article about what is the domain name system and how to craft the perfect domain name for your business. We’ve given you 15 simple tips and tools on picking a great, available domain name that’s right for your online marketing or blogging strategy. If all of these sound like too much work (or if you need help with any of the steps involved) you can always use a domain name generator tool to help get your creative juices flowing.

If you have any other tips for choosing the perfect domain name? Share them in the comments below! And if you’re looking for more blogging tips, be sure to check out my other blog posts. We cover everything from blogging to affiliate marketing.

Happy domain name hunting!

Fran Powers has a strong background in digital marketing and a love for wealth management. She uses these skills to empower those who are willing to learn. You can reach her on Linkedin.

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