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Choosing the right blogging niche is important. It is what will make or break your blog in terms of traffic, revenue, and success. There are many factors to consider when choosing a blog niche. You need to think about how much money you want to make per month, whether you like writing about certain topics better than others, and what type of content resonates with your audience. In this step-by-step guide, we will go over 10 steps that will help you find the perfect blogging niche for YOU! I have also researched the top 30 profitable blog niches you can use.

Let’s begin!


What is a blog niche?

A blog niche is the type of content you write on your blog. For example, if you want to teach people how to paint their nails at home, then that would be a blogging niche. There are many types of blogging niches; some examples include fashion blogs, lifestyle blogs, personal finance blogs, and even food or travel websites!

However, you can either find a blog niche that you love or one that will be profitable. Unfortunately, blogging niches that have a ton of money-making potential are not always the most fun to write about and vice versa! When I first started my blog, I knew how important it was to find a niche with both profit and passion.

If your goal is to make money then you’ll have to create a long-term strategy and treat your blog like a business… while also having fun. In order to find a blogging niche that you’ll love, keep reading!

Read More: Full Guide to Blogging

Top 25 Best Blog Niches To Make Money




Here is a list of blog niches to make you money in 2021. Use this list as a reference when you’re brainstorming blogging ideas. Plus, I also added a popular blog that is in each niche to give you a better idea.


A news website covers the latest headlines and you can read about different topics from all around the world. You can either choose to write for an existing popular site or create your own! News websites have high ad revenue, so this would be great if you want to generate money fast with little effort.

However, they are very competitive which means it will take some time before getting regular traffic (if ever). If writing regularly on tight deadlines isn’t something that interests you then maybe consider starting another type of blog instead. Example.

Health & Fitness

Whether you focus on weight loss, muscle building, or yoga and meditation; you would be surprised by how many people are interested in health and fitness-related content! This blogging niche is so popular because health and fitness go beyond just physical wellness. It has a huge impact on mental happiness as well! Example

Weight Loss

Do you have some amazing tips on how to lose weight? Maybe you know what foods trigger your cravings or maybe the exercise routines that work best for your body type. Whatever it is; if you want to share those types of insights with people then weight loss might be the perfect blog niche for you! Weight loss stimulates both curiosity and emotion which means more views on your website! Example

Make Money Online

If you want to learn how to make money online, then blogging about your experiences and strategies would be a good idea. You can also provide value by interviewing successful entrepreneurs or sharing tips with other people who are trying to start their own online businesses. I am an example of a make money online blog.

Weddings & Marriage

If you are a hopeless romantic then blogging about weddings might be the perfect fit for you! Whether it is sharing tips on how to plan your own wedding or writing posts about first-date ideas; there are always new topics to write about.

There’s no doubt that this blog niche has high-income potential as well. After all, who doesn’t love looking at beautiful flowers and dresses? If creating content related to marriage interests you then consider starting up a website dedicated solely towards helping others have their “happily ever after”. Example

Personal finance

The personal finance blogging niche has been growing in popularity since 2008 due to the global recession. People simply want to learn more about how they can save money and start investing in order to make their future better! If you’re great at budgeting your income or creating a financial plan that works for you; then this might be the perfect blogging niche to make you money online. Example.


The parenting blogging niche has been growing massively over the past decade as more people want to share advice related to family life with other parents out there. This includes discussions on pregnancy tips, newborn care ideas, and even everyday tips on how to be a better parent. Example


Are you great at growing plants? Or maybe you’re just fascinated by the natural world and want to learn more about how it works. Either way; blogging about gardening might be excellent for you! Example


This blogging niche idea is all about your personal hobbies! Whether you’re an avid reader who loves sharing book recommendations with people over 18+ content; if you have fun knitting in your spare time but want others to learn how it’s done then consider creating a blog dedicated to showcasing what makes your hobby so special! Example


This niche focuses on technology and how it impacts our daily lives. Whether that’s discussing hardware or software; blogging about technology means you can share your knowledge with other people who are interested in this field! Example


If fashion trends interest you then starting a blog dedicated to that might be perfect for you. You would not only have the opportunity to write content related to clothing brands, jewelry, and shoes; but also provide valuable insights on how others can improve their “look”. Example



If you’re a gamer and love writing about your favorite titles then the gaming blogging niche may be where it’s at! This blog category is dedicated to both fans of consoles, PC games, or even mobile games. Example


The travel blogging niche is all about providing advice on vacation planning/booking as well as sharing information related to travel tips. You can also write about backpacking if you enjoy spending extended periods of time abroad. Example


The education blogging niche is about providing advice and guidance related to our school lives as well as how we’re progressing in the professional world of work. Topics that fall under this category include discussions on courses you took in college/university, what your major was at each institution, and even further conversations surrounding test preparation (exam review) and more! Example


The food blogging niche is about sharing recipes and creating content related to the world of cuisine. People who love cooking or just enjoy eating or even writing recipes and giving restaurant recommendations to readers can provide insightful content for their readers. Example

Real Estate

Whether you’re a seasoned investor, someone who simply wants to learn more from others, or maybe you are a real estate agent then this might just be the perfect blogging opportunity for you. Example


The personal blogging niche centers entirely around the individual so whether that’s sharing your love life struggles or talking about daily routines at home; if writing on a topic related directly to your experiences as an individual sounds interesting then this may just be the best blog niche idea for you. Example


If sharing tips and tricks that you can for yourself, then consider the DIY blog niche. Whether that’s sharing home decorating ideas or simply talking about what your favorite household products are DIY blog niche idea is great for growing a blog audience and even monetizing it. Example


The sports blogging niche focuses entirely on athletics and fitness whether that’s teaching people how to play the latest sports or covering professional matches. If sharing your knowledge about sports sounds like a great idea then this might just be the perfect blogging opportunity for you. Example


The beauty blogging niche is concentrated on natural ways and products that enhance your physical appearance which could include favorite makeup, skincare, or haircare methods. Beauty

Babies & Kids

The blogging niche idea for babies and kids is focused on talking about children’s development as well as providing helpful information related to their health & wellness, pregnancy (and even parenting), and more. Example


The self-improvement blogging niche is concerned with sharing information that will help other people improve aspects of their lives, whether that’s by providing advice on how to lose weight, enhance your professional life, or even by giving tips on how to better manage stress levels. Example

Website Building

A website-building niche is a popular option for those looking to make money from home. Whether that’s writing posts about how to build your own website or simply sharing tips on how to better improve your site’s traffic; this blogging niche idea is popular and profitable. Example


The business blogging niche is about sharing information related to your industry or specific area of expertise. This could be teaching readers how they can successfully launch their own business or even sharing tips on how to better market your own company. Example

Family Holidays

The family holidays blogging niche is all about sharing information related to family-friendly vacation locations and even discussing the latest travel trends. This can include everything from hotel reviews, exploring new destinations or simply talking about your favorite activities while you’re traveling with your children abroad. Example


Best Tip On Choosing The Best Blog Niche To Make Money

There are many factors involved when choosing a blogging niche. You need to think about how much money you want to make per month, whether you like writing about certain topics better than others, and what type of content resonates with your audience.

In general: The more specific your blog is about a topic, the easier it will be for people interested in that subject matter to find YOU on search engines such as Google or Pinterest! If there aren’t enough people searching for your chosen topic then it won’t generate any revenue… which means no profit-money at all! That’s why it’s so important to pick a niche that is popular enough to have a big audience interested in it! In other words… the more specific your blog topic, the easier you will find it to be monetized!

Let’s now look at the steps on how to find your blog niche.

Read More: How to Create a Reader Persona for Your Blog (Complete Guide)

Step #1: Map Out Your Goals




Successful bloggers have a goal in mind while they’re blogging. For instance, the blogger may be aiming to make a certain amount of money or they might want to publish a certain number of posts every month. Setting goals for your blog is important because it will tell you what benchmarks you need to reach in order to achieve success.

Some examples of GENERAL goals are:

  • Making $1500+ per month and having a large and engaged audience
  • Capitalizing on the profitable rock star niche and rock star blog theme
  • Establishing your reputation as an expert in a certain industry or niche by collecting testimonials from past clients
  • Forgoing the pursuit of revenue (and other rewards) for other reasons such as to build up your name or brand, or to pursue another passion like writing fiction or non-fiction books
  • I want to promote the beauty of affiliate marketing

And some examples of SMART goals include:

  • “I want to make $300 per month blogging by January 2021.”
  • “I want publish a new blog post at least once per week in 2021.”
  • “I want to grow my blog audience by 20% each year until I reach 200,000 monthly readers.”

I recommend that you create your general goals, highlighting what you want to accomplish. And then break down each of them into SMART goals.

Also when considering the amount of income you want to generate, it’s important to remember that blogging success doesn’t happen overnight.

Establishing your blog takes an indefinite period of time and requires a lot of hard work in order for Google or other search engines to notice you! So do not get discouraged if generating revenue isn’t easy; because once your website begins ranking on page one (or throughout the first few pages) then money should start rolling in soon enough.

Just keep writing about what interests you most while following these SEO tips like always sharing images with ALT tags attached, making sure each piece has at least 300 words or using keywords naturally without overstuffing them into every.

Read More: 8 Reasons You Should NEVER Start a Blog

Step #2: Write A List Of Your Interests & Passions




It is important to choose a blogging niche that you enjoy writing about. This will help your blog grow because you’ll be passionate and enthusiastic about what you’re posting! For example, if I was starting a fashion blog then my posts would probably not get as much love or attention from readers as they could have gotten if I had been more interested in the topic of fashion.

There are many different blogging niches out there and they range from highly popular (such as parenting) to more esoteric niches associated with unique hobbies (like beekeeping). It is important to choose a blogging niche that is popular enough, but not TOO popular. This will help you generate more traffic without having to compete with thousands of other bloggers!

For example, parenting is a blogging niche that has been very popular in recent years. However, there are so many blogs out there about parenting that it can be difficult for new moms and dads who want to start their own blog on the subject.

Step #3: Do Some Research & Brainstorm Keywords


Now it’s time to do some keyword research and brainstorming for possible keywords related to your blogging niche idea. There are many free tools out there such as Google Trends and Ubersuggest which can all provide helpful information on what you should focus on.

Google Trends allows you to easily see how many times a certain keyword is searched per month, while Ubersuggest provides hundreds of different keywords related to your blogging niche.

You can use these tools along with the Google Ads Keyword Planner (which you will need an account for) in order to generate new ideas on what people are searching online and which words seem most relevant.

For example, if I wanted to start a blog about blogging then my research might look something like this:

  • how to make money blogging
  • top blogging niches
  • how to start a blog

As you continue to do your keyword research it will be helpful if you create a spreadsheet with all of the relevant information so nothing gets lost or forgotten.


Step #4: Study Competitors In That Niche

Once you have collected data from various sources online you will be able to see who is currently dominating the market and how much money they are making each month. If you find out there’s no one in your desired niche yet, don’t worry! This means that it’s going to be easier for you to become successful at blogging in that particular niche.

Also, study what the current blog influencers are doing as well as their content.

  • What types of articles do they write?
  • How often do they post on social media?
  • Are those posts getting a lot of engagement (likes, comments)?
  • What type of content do they offer?

For example:

  • John Doe runs a website called “The Blog Master” and he has over 100k followers on his Facebook page where he posts at least once per day.
  • Jane Smith is very popular in that same blogging niche but she only uploads images with her article links to Pinterest – never any videos or gifs.

Do People In That Niche Read Your Competitor’s Content Or Do They Just Share It?

Once you’ve done your research, it’s time to check out the analytics for each site. How many people are seeing their posts and how engaged are they with that content (commenting/sharing)? This will give you a good idea of what type of information readers want more or less of in order to make an educated decision about which blogging topic might be best for them…

I used this method before starting my blog as well where I checked out Ubersuggest keywords related to how to make money blogging. And I was able to see how many backlinks my competitors are getting to that post and where they’re coming from. And I will see their search engine rankings and the keywords that they’re ranking for.

I suggest that you start using Ubersuggest, it has been a complete game-changer for me.

Step #5: Pick Your Top Three Niches & Create A Plan Of Action



Now that we’ve covered everything else, it’s time to take action! If at any point along this journey you feel discouraged just remember why blogging is important to YOU and what YOUR goals are for building an online presence through blogging. Your top three picks from our list may look something like this (ensure they are as similar as possible)

  1. Blogging
  2. Website-building
  3. Online Passive Income Ideas

Now that you have a list of your top three niches, it’s time to develop a plan of action. Be sure to take into consideration what your audience will be interested in as well as the search engines (i.e., Google, Bing, Yahoo even Baidu).

Research the monetization methods that your competitors are using and the ways they are making money…

This will give you a pretty good idea of how much it costs to start up and run a blog in your selected blogging niche. For example: if one of your competitors is running AdSense as their main monetization method, this doesn’t necessarily mean that this is going to be profitable for YOU. You have to take into consideration other factors such as cost per click, industry competition, and so on.

Step #6: Study how to start a blog in your blogging niche

Now that you’ve decided which blog topic is best for YOU, it’s time to study how to start a blog. There are tons of articles and tutorials online on the basics but if none of them seem helpful enough for your needs, why not hire someone who can walk you through step-by-step?

I highly recommend hiring an expert blogger with years of experience teaching others how to build their own high-traffic website so by taking this route there will be NO confusion or doubts when working towards YOUR goals.

Read More: Top 10 Reasons Why You Should Start A Blog Now

Step#7: Set A Deadline & Stick To It!




Once your plan has been created – set yourself a deadline. Right now in order to get things started in 2021 would be just fine :) Make sure that whatever method you choose to monetize your blog is profitable for YOU and that you’ll be able to maintain it without breaking the bank.

If blogging isn’t something you can dedicate a lot of time on at this moment but would still like to get started – consider starting an Instagram account instead! If done correctly, this could bring in anywhere from $200-300 per month (or more) depending on how much effort & dedication was put into building up followers.

Have You Found Your Blog Niche?

Blog niche ideas are important because it is the topic of your blog. It will help you choose what type of content to post, how often to publish new posts and so much more. We hope that this guide has helped you find a blogging niche idea for yourself or at least given you some food for thought! There really is no wrong answer when trying to pick out which one suits your needs best but don’t forget about SEO aspects like keywords, domain names, and social media pages (i.e., Facebook).

I hope my top tips helped make your decision easier when it comes to choosing which topic might work best for you :) Don’t forget to leave a comment in the section below with your thoughts, experiences, or questions!

Fran Powers has a strong background in digital marketing and a love for wealth management. She uses these skills to empower those who are willing to learn. You can reach her on Linkedin.


  1. Daniella September 5, 2021 at 9:03 am - Reply

    Madame Money, I love the name:)

    Find a blog niche is one of the most difficult things when creating a website.  It’s scary because you never know if it’s too broad or too narrow. I just would like to know. You mentioned Sport niche. Are there other sub-niches apart from fitness and athletics? Do you think that horse riding is a sport?  Wouldn’t it be too broad? 

    Thank you for this excellent post!

    • Fran Powers September 5, 2021 at 1:17 pm - Reply

      Great point Daniella! Thanks for the reply. Sports is a VERY broad niche we must always narrow it down. And gave a great example of horse riding as a sports micro-niche. The narrower the niche (but not TOO narrow) the better. Thanks, Daniella!

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